Hi, my name is Jenna, I am the owner/creator of JLB Collars and Accessories.

After leaving my old job in a dog daycare back in December 2019, tired of working for someone else's dream, I was set to jet off traveling for the summer (we all know how 2020 played out).

August 2020 - with my plans canceled and nowhere (in the canine industry at least) taking on new applications - I had the crazy idea of starting a dog business of my own. So at the age of 19 I became a small business owner! 

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I began with just handmade collars and leads, 2021 saw the addition of natural treats and finally being able to make it to markets.

Alongside the business, I study Canine behaviour with the hopes to one day be a fully qualified behaviourist, this has given me a more in-depth knowledge of how nutrition impacts our four-legged companions behaviour.

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Everything about this business is inspired by our family Black Labrador, Monty, even my logo is of his paw!

From the collars to the treats and everything in-between there is nothing in my shop that I wouldn't comfortably give to/use on my own pets, after all they are family. 

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2022 finally saw me embarking on my travel adventures - working in America for the summer and again in 2023.

Late 2022 saw the family addition for Rosie, a field line Labrador, another very willing product tester. She is helping to keep Monty feeling young and is the perfect case study for my Canine behaviour work.